Printed coffee mugs are the cost effective way for promotions
When we receive promotional gifts for buying something at the mall or supermarket, all we do is trash them or put them away. This is different if we get printed coffee mugs as promotional gifts. We all know that we would need cups around the house. No one is going to use their fancy china every time they need to have a cup of tea or coffee. This is where printed mugs come in handy. It is similar even in the case of printed mugs for alcohol. People are not going to use their fancy wine glasses if they want to have a casual drink at home. Malls and Super markets know this fact and hence they make sure that they give out printed mugs when ever they have an offer.
There are many people who also have the habit of collecting promotional printed mugs; such people will repeatedly shop at the same place in order to enhance their collection. This only turns into a profit for the owner of the mall or super market because he has increased sales. Printed coffee mugs have become an innovative way of bringing up low sales levels for any product and the customers are not complaining because they are getting what they want too!